Services

Paid Media

Paid Search Campaigns

Our decade-long expertise in Paid Media campaigns for Higher Education spans one of the internet’s most competitive sectors. We’ve driven measurable growth for institutions of all sizes.

Pay-Per-Click

Secure your spot at the top of college search results with GradLabs. Our digital marketing expertise propels your institution to prime positions on Google, Bing, and Yahoo. By leveraging cutting-edge strategies, we ensure your school stands out in the competitive higher education landscape.

GradLabs’ specialized tools and techniques are designed to boost your online visibility, significantly increasing leads, inquiries, and applications. Let us help you navigate the competitive realm of pay-per-click, transforming your institution’s online presence and attracting the right students to your programs.

With the looming enrollment cliff coming, ensure your institution is top of mind by focusing on and growing your enrollment pipeline with quality inquiries through our high-touch, customized paid media campaigns.

A Personal Touch in Paid Advertising

We don’t just ‘set and forget’ your campaigns. With a high-touch, personalized approach, your campaigns get the attention they deserve with a dedicated account manager and extra checkins and touch points to ensure quality.

We identify your ideal student profiles and their interests. Our data-driven approach pinpoints prospects most likely to engage with your institution.

We craft messaging that speaks directly to specific audiences. Our ads resonate with potential students’ aspirations and needs.

We refine ad elements and landing pages for maximum impact. Our team continuously tests and improves click-through and conversion rates.

We fine-tune bidding strategies and budget allocation. Our focus is maximizing ROI across the most effective channels and keywords.

We closely monitor KPIs, tracking all vital metrics. Our data visualization reveals key trends in campaign performance.

We conduct regular competitor and industry audits. Our insights keep you informed about shifts in the higher education landscape.

We respond swiftly to performance data, adjusting campaigns in real-time. Our strategies evolve with changing student behaviors.

We embrace emerging ad technologies and formats. Our team stays educated on new paid media opportunities in higher education.

Want to know more?

Boost Enrollment with Paid Media Campaigns

Don’t waste money on
prospects that won’t convert.

Lower your cost per
enrollment with focused campaigns.

We use creative ad campaigns
that help you stand out.

Frequently Asked Questions

How long does it take to see results from a paid media campaign?

It depends. With a live account, some optimizations can give you quick wins within a week. For more in-depth changes to the account, new program launches, new creative - those can emerge within 2-5 months. We continuously optimize campaigns, refining our approach based on data to improve performance over time.

What budget should we allocate for an effective paid media campaign?

Effective budgets vary based on your goals, competition, and target audience. We'll help you determine an appropriate budget that balances your objectives and resources.

How do you measure the success of our campaigns?

We track various KPIs including impressions, clicks, click-through rates, cost per click, and conversion rates. More importantly, we focus on metrics directly tied to your goals, such as cost per inquiry, cost per application, and ultimately, cost per enrollment. Our comprehensive reporting helps you understand the full impact of your investment. We use our competitive advantage and expertise in higher education to analyze competitors and opportunities to formulate a strategy to grow your traffic.

We have employed paid search agencies before - how are you different?

Our high-touch approach is what sets us apart from other agencies. We don't believe in 'setting and forgetting' your campaigns, and we feel that optimizing your campaigns daily is the best use of your spend and will get you the best results.

Results Not Activities

Check out our case studies

Content + Promotion = Growth

We helped a new bootcamp website grow over 2000%, rank for 1000s of degree and program terms, and earned over 300 root domains.

New Sites Need Promotion Too

A new site grew 125% in just six months, ranking for 100s of keywords worth $50,000+ in monthly traffic value.

Simple Page Updates + Promotion = Success

We ranked a single page #1 on Google for key degree terms with a traffic value of $80,000 a month, growing the traffic to the page by 6,000%

Services

Paid Media

Paid Search Campaigns

Pay-Per-Click

A Personal Touch in Paid Advertising

Target

Optimize

Analyze

Adapt