Services
Content Marketing
Research-Backed Content Marketing That Drives Conversions and Revenue
We provide full service content marketing including strategy, design, promotion and optimization. Our pieces are well-researched and we do all of our promotion manually – never bought and paid for – so you can trust your results will last.
Content is King
We are not believers that ‘if you build it, they will come.’ That methodology is old-fashioned and leaves out the fact that the internet is crowded. We believe that a good piece of content needs to be marketed to the right audience to get it the links and attention it deserves, since simply building content alone won’t drive up your traffic, but the links that come from promotion will.
Our content is highly relevant, well-researched, and high quality, earning links from relevant websites that have true authority in their niche – not made-up websites or blog networks. And yes, our content is created by humans.
How Our Content Marketing Process Works
We do the heavy lifting on the strategy so you can sit back and watch your site traffic grow.
Strategy
Good research and planning is the foundation of any good content marketing campaign. We research the competition and the market.
Based on our findings, we use this data to build a content plan for your website, including using your existing assets and revamping where needed.
Ideation
Our content strategist comes up with several ideas for linkable assets that reflect your brand and will get you PR opportunities.
We’ll perform an analysis of your current assets to see what can be used or repurposed for outreach, and we will build a plan to create for any gaps.
Creation
Time to build! Our in-house content does the copywriting and design of the content marketing pieces, and works with your team to publish.
Our proven content creation process means you get high-quality content, whether it’s an outreach page, a blog revamp, or an infographic.
Promotion
Time to outreach! Our manual link outreach process is connected to the content strategy and we’ll find highly-relevant targets to pitch.
You’ll have access to our tracking system, where we share with you our successes so you can see the progress of your campaigns.
Want to Know more?
In-House Content Isn't Worth It
High Salaries
You’ll end up paying
Vanity Fair prices per-word.
Costly Tools
Content management tools
can cost thousands/year.
Staff Training
Keeping up training is tough.
Why not leave this to us?
Frequently Asked Questions
How often should we publish new content?
What types of content work best for attracting prospective students?
Is this the same content you'll promote?
How can we measure the effectiveness of our content marketing efforts?
We Love Content Marketing
Check out some of our results
Content + Promotion = Growth
New Sites Need Promotion Too