With over a decade in Search Engine Optimization for Higher Education, we have extensive experience in one of the web’s most competitive niches. We’ve helped both large and small institutions achieve measurable growth and results.
The SEO of today is about the finding the right combination of strategy and execution to create an owned resource of earned website traffic that will work and drive enrollments to your campus for years to come. Our expert-level Search Engine Optimization combines technical expertise, on-and-off-page optimization and content that is rewarded by the search engines. We help your programs gain more enrollments by increasing your online visibility through natural, highly relevant PR tactics and drive real, measurable growth to your institution’s bottom line.
Our expertise includes:
- SEO Campaign Management
- Infrastructure Analysis
- Web Analytics Setup
- SEO Tool Selection and Integration
- General SEO Consulting
- Link Profile Audit
- Broken Link Identification and Outreach
- Link Prospecting Recommendations
- Large-Scale Link Acquisition
- Site Crawl Review
- Information Architecture Planning
- Trust Factor Analysis
- UX Evaluation and Recommendations
How do you measure success in a SEO campaign?
The most important indicators of a program’s success are traffic and enrollments. We also look at ‘soft’ metrics such as keyword data and backlink placements, but we look to ‘hard’ metrics for our main measures of success.
Are results guaranteed?
No, we do not guarantee results, but what do guarantee is adherence to an ethical, solid, and comprehensive SEO strategy that we develop to grow both your organic traffic and student acquisition.
Why should I use SEO as a strategy?
If your school has a website, then SEO should be a strategy. Your competitors and neighboring schools are doing it, and many times institutions with a solid digital strategy are able to compete and surpass other schools in enrollments and overall program growth by focusing on their website as a tool for their marketing efforts. Many schools use a website as more of a brochure and are not maximizing all of the search traffic that is available for key program-related terms. We see this through schools with low or declining web traffic, traffic coming in through brand mentions but not non-branded keywords and sites that are not optimized for the search engines.
We use our competitive advantage and expertise in higher education to analyze competitors and opportunities to formulate a strategy to grow your traffic.
We have employed SEO agencies before and it didn’t work. How are you different?
Our main differentiators are transparency and how we work as part of your team, not as a separate entity. We want you to fully understand what is happening in your campaign, and we find that our experience working in-house both in enrollment and in marketing gives us a unique position in that we can explain our work, present to deans and marketing executives and work with enrollment teams to adjust and refine our process.