Services

Organic Search Marketing

Search and Answer Engine Optimization

With over a decade in Search Engine Optimization for Higher Education, we have extensive experience in one of the web’s most competitive niches. We’ve helped both large and small institutions achieve measurable growth and results.

Own Your Traffic

The SEO of today is about the finding the right combination of strategy and execution to create an owned resource of earned website traffic that will work and drive enrollments to your campus for years to come. Our expert-level Search Engine Optimization combines technical expertise, on-and-off-page optimization and content that is rewarded by the search engines. We help your programs gain more enrollments by increasing your online visibility through natural, highly relevant PR tactics and drive real, measurable growth to your institution’s bottom line.

With the implementation of AI Overviews in search and many other ‘answer engines’ giving responses to prospective prospects, optimizing is more important than ever.

The Main Ingredients In Our Search Recipe

To rank in search, you really need a strategy that encompasses all parts of the pie – a good technical site, offsite promotion, on-page optimizations and strong keyword research.

First things first, we must analyze your website, search competitors for market share opportunities, and determine if anything is holding your site back from growth.

Based on our findings, we may have technical implementations and site updates that we’ll work through to help your site grow.

Strong keyword research is one of the fundamental basics of any good SEO campaign. We find opportunities for you to rank and match them to revenue projections.

Unlike other agencies, we are not trying to simply get you rankings – we are trying to get rankings that actually drive revenue.

Whether it’s new content on your site or off-page SEO efforts, we build a solid foundation for success in and around your site to build your overall brand.

Our 100% U.S. based team has an intimate knowledge of the Higher Education industry and this helps us build content and links that matter.

With all of the other parts in place, now it’s time to grow. We look at search optimization as a way to lower your cost per acquisition and grow in a measureable way.

While most agencies turn over year after year, our clients are happy with their growth. Our average client engagement of 4.5 years shows it.

Want to know more?

Leaving Search On the Table is Not An Option

If you’re not doing search,
your competition surely is.

It’s very easy to
get priced out of the market.

Your prospects are searching
but you are not there.

Frequently Asked Questions

How do you measure success in a SEO campaign?

The most important indicators of a program’s success are traffic and enrollments. We also look at ‘soft’ metrics such as keyword data and backlink placements, but we look to ‘hard’ metrics for our main measures of success.

Are results guaranteed?

No, we do not guarantee results, but what do guarantee is adherence to an ethical, solid, and comprehensive SEO strategy that we develop to grow both your organic traffic and student acquisition.

Why should I use SEO as a strategy?

If your school has a website, then SEO should be a strategy. Your competitors and neighboring schools are doing it, and many times institutions with a solid digital strategy are able to compete and surpass other schools in enrollments and overall program growth by focusing on their website as a tool for their marketing efforts. Many schools use a website as more of a brochure and are not maximizing all of the search traffic that is available for key program-related terms. We see this through schools with low or declining web traffic, traffic coming in through brand mentions but not non-branded keywords and sites that are not optimized for the search engines. We use our competitive advantage and expertise in higher education to analyze competitors and opportunities to formulate a strategy to grow your traffic.

We have employed SEO agencies before and it didn’t work. How are you different?

Our main differentiators are transparency and how we work as part of your team, not as a separate entity. We want you to fully understand what is happening in your campaign, and we find that our experience working in-house both in enrollment and in marketing gives us a unique position in that we can explain our work, present to deans and marketing executives and work with enrollment teams to adjust and refine our process.

Results Not Activities

Check out our case studies

Content + Promotion = Growth

We helped a new bootcamp website grow over 2000%, rank for 1000s of degree and program terms, and earned over 300 root domains.

New Sites Need Promotion Too

A new site grew 125% in just six months, ranking for 100s of keywords worth $50,000+ in monthly traffic value.

Simple Page Updates + Promotion = Success

We ranked a single page #1 on Google for key degree terms with a traffic value of $80,000 a month, growing the traffic to the page by 6,000%

Services

Organic Search Marketing

Search and Answer Engine Optimization

Own Your Traffic

The Main Ingredients In Our Search Recipe

Audit

Research

Build

Grow