Services

Digital PR

Link Building That Grows Your Brand the Right Way

We provide full service large-scale link building services to colleges, universities and EdTech companies to do more than just drive traffic and rankings – these placements increase brand recognition and grow revenue.

Au Natural

Natural link building is both parts art and science, and with our content-backed link acquisition strategy, your website will gain more than rankings and traffic.

Our links are contextually relevant to your programs and offerings and drive referral traffic, conversions and new enrollments through our highly targeted placements with organizations, publications and institutions that bring value to your content and your brand.

How Our Digital PR Process Works

We do the heavy lifting on the link building so you can sit back and watch your site traffic grow.

Good research and planning is the cornerstone of any good Digital PR campaign. We research the competition and the market.

Based on our findings, we use this data to build a growth plan for your website, including how much promotion we think you site needs.

We’ll perform an analysis of your current assets to see what can be used or repurposed for outreach, and we will build a plan to create for any gaps.

Our content strategist works with our in-house team to build linkable assets that reflect your brand and will get you PR opportunties.

Time to outreach! Our manual link outreach process is connected to the content strategy and we’ll find highly-relevant targets to pitch.

You’ll have access to our tracking system, where we share with you our successes so you can see the progress of your campaigns.

Watch your site traffic grow, your keyword rankings improve, high-intent inquiries start filling your pipeline. We meet monthly for strategy alignment.

We find regular meetings – not just reporting (but we do that, too!) – a great way to keep everyone informed on the KPIs of the campaign.

Want to Know more?

In-House Link Building Isn’t Worth It

It’s very costly to build
an in-house team.

An SEO toolset can cost
upwards of $6k/month

Keeping up training is tough.
Why not leave this to us?

Frequently Asked Questions

Does this work for small schools?

Yes, link building works great for smaller institutions 500-2500 students because it works as digital promotion of your school and your programs, and you may find that you can compete online with neighboring schools of much larger size with this as a part of your digital strategy. Part of this digital promotion will also afford your school and colleges things like opportunities to speak at conferences, magazine features and posting opportunities on other publications, both digital and print, as well as social media promotion from more well-established brands. In addition, links from highly relevant sites function as “votes” for your school and programs, which helps you grow both in relevance online but with your desired students as well, having these links function as a referral program.

Do you purchase links?

Never. All of our link building is manual and natural and the success of our campaigns in based on the quality of the content and the ability our team has to find and target relevant opportunities. We will never pay a journalist or a website for a placement because this is not only not ethical, but we don’t need to do this to be successful. We create excellent content that is sharable and linkable and people will love to share what you have once we present them with the opportunity.

Can I just purchase a few links?

We are not a good fit for that model. Our link building is done by the campaign, which includes overall content strategy and refresh, as well as content development, and a vast amount of work goes into every strategic campaign we deploy.

We Love PR

Check out some of our results

Content + Promotion = Growth

We helped a new bootcamp website grow over 2000%, rank for 1000s of degree and program terms, and earned over 300 root domains.

New Sites Need Promotion Too

A new site grew 125% in just six months, ranking for 100s of keywords worth $50,000+ in monthly traffic value.

Simple Page Updates + Promotion = Success

We ranked a single page #1 on Google for key degree terms with a traffic value of $80,000 a month, growing the traffic to the page by 6,000%

Services

Digital PR

Link Building That Grows Your Brand the Right Way

Au Natural

How Our Digital PR Process Works

Planning

Content

Outreach

Growth