SERVICES
Higher Education Search Marketing
Increase your search presence with our proven process. We help you rank for competitive keywords that move the needle for your growth efforts by driving high-intent traffic and conversions.
Content Strategy
Digital PR
SEO Management
Inquiry Generation
Join Other Leaders in Higher Ed and Benefit From Our Proven Process
Our process is three-pronged – we believe in building a solid foundation, gaining a solid understanding of your school and programs, and utilizing an agile methodology so we can continue to pivot and improve as the campaigns progress.
1. Opportunity Analysis
First step is a complete analysis of your school, website, existing content, team, capabilities, competitors and even a look at what you have done in the past for digital marketing. This comprehensive view allows us to move on to the next step, building a strategy for success once we have a full understanding of where you need and want to go.
2. Strategy and Planning
We pair what we call “quick wins” with long-term and scalable solutions helping you accelerate your goals for growth. Perhaps this is a combination of paid and organic search strategies, or tying in conversion metrics to campaigns to ensure results.
3. Comprehensive Rollout
We function as an extension of your team, staying mindful of your resources and utilizing our team members when necessary to keep things moving quickly and efficiently.
Your prospects are searching for you. Can you be found?
Here Are Some of the Services We Offer
Content Marketing
We ideate and create scientifically-driven branded assets that drive engagement and inquiries.
Digital PR
Utilize the most-important tool to drive rankings, revenue and brand engagement with quality links at scale.
Search Marketing
Optimize for search engines and answer engines to ensure your offerings are top-of-mind for interested parties.
Inquiry Generation
Increase inquiries through multichannel generation methods including subdomains, minisites and well-vetted aggregators.
Data Analytics
Adapt and refine with comprehensive data analysis to gain success in today's highly competitive market.
Paid Search
Kickstart your marketing efforts with paid campaigns while you build your internal inquiry generation engine.
Use Us. We Don't Mind.
Turning over some of the marketing responsibility to an outside team is a big step. Here’s why you can trust GradLabs as a dedicated partner.
Expertise
Our experience in both enrollment, sales and marketing allow us to take a holistic view of each campaign and keep the end goal of conversions the primary focus.
Efficiency
Bringing an SEO team in-house can be cumbersome and challenging. Using our already-built team allows you fast access to the results you want and need.
Access
We have access to tools and resources that not only are a significant investment, but take time and practice to learn how to use effectively.
Perspective
Fresh eyes and hands are a great way to get a new look at on your online presence. We provide new ideas and challenge old ones to find what works without prejudice.
And Now A Message From Our Partners
I've been very happy with the link-building efforts by GradLabs. They consistently hit our monthly target number with high-quality links and their reporting is timely and transparent. I highly recommend their services.
Jeremy Alder
CEO at College Consensus
Wow - we have never seen performance like this from anyone else we have worked with.
Mike K.
SEO Manager, 2U
Since working with the team at GradLabs, we have come to see organic search as the cornerstone of our organization.