SERVICES

Higher Education Search Marketing

Increase your search presence with our proven process. We help you rank for competitive keywords that move the needle for your growth efforts by driving high-intent traffic and conversions.

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Content Strategy

Digital PR

SEO Management

Inquiry Generation

Join Other Leaders in Higher Ed and Benefit From Our Proven Process

Our process is three-pronged – we believe in building a solid foundation, gaining a solid understanding of your school and programs, and utilizing an agile methodology so we can continue to pivot and improve as the campaigns progress.

1. Opportunity Analysis

First step is a complete analysis of your school, website, existing content, team, capabilities, competitors and even a look at what you have done in the past for digital marketing. This comprehensive view allows us to move on to the next step, building a strategy for success once we have a full understanding of where you need and want to go.

2. Strategy and Planning

We pair what we call “quick wins” with long-term and scalable solutions helping you accelerate your goals for growth. Perhaps this is a combination of paid and organic search strategies, or tying in conversion metrics to campaigns to ensure results.

3. Comprehensive Rollout

We function as an extension of your team, staying mindful of your resources and utilizing our team members when necessary to keep things moving quickly and efficiently. 

Your prospects are searching for you. Can you be found?

Here Are Some of the Services We Offer

Content Marketing

We ideate and create scientifically-driven branded assets that drive engagement and inquiries.

Digital PR

Utilize the most-important tool to drive rankings, revenue and brand engagement with quality links at scale.

Search Marketing

Optimize for search engines and answer engines to ensure your offerings are top-of-mind for interested parties.

Inquiry Generation

Increase inquiries through multichannel generation methods including subdomains, minisites and well-vetted aggregators.

Data Analytics

Adapt and refine with comprehensive data analysis to gain success in today's highly competitive market.

Paid Search

Kickstart your marketing efforts with paid campaigns while you build your internal inquiry generation engine.

Use Us. We Don't Mind.

Turning over some of the marketing responsibility to an outside team is a big step. Here’s why you can trust GradLabs as a dedicated partner. 

Expertise

Our experience in both enrollment, sales and marketing allow us to take a holistic view of each campaign and keep the end goal of conversions the primary focus.

Efficiency

Bringing an SEO team in-house can be cumbersome and challenging. Using our already-built team allows you fast access to the results you want and need.

Access

We have access to tools and resources that not only are a significant investment, but take time and practice to learn how to use effectively.

Perspective

Fresh eyes and hands are a great way to get a new look at on your online presence. We provide new ideas and challenge old ones to find what works without prejudice.

And Now A Message From Our Partners

I've been very happy with the link-building efforts by GradLabs. They consistently hit our monthly target number with high-quality links and their reporting is timely and transparent. I highly recommend their services.

Jeremy Alder

CEO at College Consensus

Wow - we have never seen performance like this from anyone else we have worked with.

Mike K.

SEO Manager, 2U

Since working with the team at GradLabs, we have come to see organic search as the cornerstone of our organization.

Jack F.

CEO, College Insurance

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Frequently Asked Questions

Why should we partner with GradLabs?

With 18 years of experience in Higher Ed. from the enrollment side to marketing and lead generation, there is no one who knows the search landscape in Higher Ed. better than we do. We truly come in as a partner, seeking to work as an extension of your team.

Is search still a good lead source?

Yes! Conversion from SEO and paid search from a lead to an enrolled student is higher than any other channel. Our toolset gives us insight into search trends, and we couple that with our knowledge of enrollment behavior to determine the best course of action for your campaigns. Search campaigns are high-intent, leading to a high-quality student.

Another school or business has a head start - are we too late?

The best time to start is now - while others may have a lengthier history of using search to connect with interested students, there is still room for you if the right research is done to map out and execute a successful campaign.

Can you work with our existing team?

Yes! We have white-labeled our services for OPMs and worked with SEO and Search teams on-site. We are happy to create a tailor-made relationship that will get you success.

How do you measure the effectiveness of your marketing?

We know what matters the most for higher ed marketing, and that means engagement and results, not just inquiries. We tie our KPIs to your success, because a campaign is only successful if your KPIs are the indicator.

Who is GradLabs?

With years of experience in enrollment management, our co-founders transitioned to search marketing and lead generation for colleges and universities, working with the biggest brands and the fastest-growing schools. We've translated our process to smaller, local institutions, religious colleges, educational websites and EdTech, making our unique experience in Higher Ed. unmatched.

Search Marketing Services
To Drive More Inquiries
And More Revenue

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