HIGHER EDUCATION MARKETING
Drive Growth With Performance-Driven Marketing for Higher Ed
GradLabs is not just a search agency.
We are growth engine builders and partners in enrollment and institutional growth.
Trusted by leaders in Higher Education
What we do
We help you take control of your marketing with best-in-class experts who work as an extension of your team with high-impact digital PR strategies that earn you placements in the world’s top publications. Our content-first approach gains you mentions in relevant publications and earns you powerful links to drive your rankings and increase your reach, allowing you access to more potential inquiries searching online.
Search is still the most powerful marketing tool because you are meeting your ideal prospects right where they are – looking for you. Our techniques have a multi-pronged approach to gain you online visibility, with well-researched content marketing pieces that earn you top placements in relevant publications that also drive traffic to your website, we cast a wide net to ensure that your desired prospects can find you.
All the tools in our toolset are designed to help you outrank your competition. Most of the online search traffic comes from the top 1-5 spots in a search ranking, so our objective is to get you there. With a thorough understanding of your offerings, we can perform strategic keyword research to gain you more traffic, which in turn leads to more inquiries. Our traffic generation strategies have conversion as a target, so the inquiries you get are of the highest quality.
We've earned clients space from organizations like these
Hear What They're Saying About Us
Content Strategy
Jeremy A., College ConsensusOrganic SEO
Mike K, 2USEO Management
Jack F., College InsuranceTHE PROCESS
Our proven process drives results in this competitive market
Discovery
We complete a marketing and website analysis to understand your digital history, your goals and anything preventing success. We get to know your team, your programs and institution and perform an in-depth competitive analysis to understand the landscape.
Strategy
Armed with a deep understanding of your needs, we map out a customized strategy to deliver you the results you need to fill programs with dedicated students. From our experience in enrollment roles, we create campaigns that will get you graduates, not just inquiries.
Performance
We focus on driving inquiries and enrollments through improving rankings and search presence so your programs are at the top when prospective students are searching for what you need. Combining paid and organic strategies, we key in on optimizing your cost per enrollment.
Measurement
Continuous reporting, analysis and refinement are key to a successful digital marketing strategy. We provide clear reports, explanatory meetings, and actionable recommendations to continuously refine your SEO approach and achieve your recruitment goals.
Drive Organizational Growth With A Partner in Search Marketing
Hit Your Growth Goals
Outrank the Competition
Grow Leads and Conversions
Hear What They're Saying About Us
Digital PR
Jeremy A., College ConsensusOrganic Search
Mike K., 2USEO Management
Jack F., College InsuranceGrow market share with our targeted services
Organic Search
Millions of prospects are searching online each month, and we help you capitalize on this opportunity.
Content Marketing
Grow your online influence and brand with targeted content marketing pieces and outreach that drive rankings.
Digital PR
Your programs and brand do great things – and people should know it. We get you promotional opportunities.