Services

Enrollment Strategy

Data-Driven Enrollment Strategies That Boost Admissions and Student Success

We provide complete enrollment strategy services, designed specifically to help your team manage online lead flow, implement and utilize automation, and reduce friction in your enrollment processes to help you enroll more students.

Leave No Student Uncontacted

Too many admissions counselors are leaving students uncontacted, believing that the student should lead the way in their journey to school. Through our persona mapping and training, we help your admisisons teams understand the “why” behind their contact strategy, giving them the confidence to do the true followup and lead nurturing that today’s prospective students need to turn into enrolled students.

Enter GradLabs, where our two decades of experience in enrollment can help you revoliutionalize your enrollment strategy. From contact strategies to CRM trainings to soft skills sessions, we can determine the gaps in your enrollment process and help you to help more students.

From assisting your admissions team on the ground to helping you build out automated processes that act as additional ‘hands’ on deck, our call reviews and admissions audits and implementation plans give you a framework to grow and bring more admissions counselors onto your team

How Our Enrollment Strategy Works

We do the heavy lifting on the strategy so you can sit back and watch your enrollments grow.

Finding out where your enrollment prospects are experiencing friction and dropping off is a big first step to determine overall strategy,

Based on our findings, we use this data to build out an enrollment strategy for your staff, working backward from your goals and getting granular with things like calls made and time on phone.

We work with your team to map your ideal student journey, learning about your current recruitment processes and how you use your toolset.

From there, we make recommendations along the way to improve each part of your ideal student’s journey, helping you to remove barriers to enrollment and gaining more admissions.

Not every prospective student is ready to enroll from the first phone call or visit. In fact, it is often the opposite, and people need to be nurtured along.

We help you build out a nurturing strategy, using a combination of email and phone strategies to help you gain trust of potential students and stop drop-off at various touchpoints.

Sometimes you simply do not have enough candidates to fill the seats, no matter how much you optimize, so we help you build and grow your pipeline.

Through a combination of traditional digital advertising, lead generation, content marketing and your normal recruitment strategies, you’ll be able to meet goals with your new enrollment stra

Want to Know more?

In-House Training Isn't Worth It

In-house trainers are
costly and unnecessary.

Enrollment training tools
can cost thousands/year.

Keeping up training is tough.
Why not leave this to us?

Frequently Asked Questions

Why should we consider outsourcing our enrollment team training?

GradLabs brings nearly two decades of experience in enrollment management, offering a wealth of industry knowledge and best practices. Our founders literally were enrollment managers managing hundreds of student enrollments each month for the largest online university of the time. We can provide fresh perspectives, innovative strategies, and proven methodologies that we've refined across multiple institutions. Our expertise can help accelerate your team's growth, improve efficiency, and ultimately boost enrollment numbers.

How can GradLabs' training differ from our in-house training programs?

While in-house training is valuable, GradLabs offers a broader view of the enrollment landscape. We can introduce cutting-edge techniques, share insights from successful campaigns across various institutions, and provide objective assessments of your current processes. Our external perspective can identify blind spots and opportunities that might be overlooked internally.

Is investing in enrollment training cost-effective?

Engaging GradLabs with our extensive enrollment management experience can be highly cost-effective in the long run. Our targeted training can lead to improved conversion rates, more efficient use of resources, and increased enrollment numbers. The return on investment often outweighs the initial cost, especially when considering the potential for sustained enrollment growth and reduced staff turnover due to improved job satisfaction and performance.

How can GradLabs adapt their training to our specific institutional needs and culture?

At GradLabs, we understand that each institution is unique. We typically begin with a comprehensive assessment of your current enrollment processes, institutional goals, and team dynamics. This allows us to tailor our training programs to address your specific challenges and align with your school's culture and values. Our adaptability, combined with our broad experience, ensures that the training is both relevant and effective for your particular situation.

What ongoing support can we expect after the initial training phase?

GradLabs doesn't just provide one-off training; we offer ongoing support and consultation. This can include follow-up sessions, performance tracking, strategy refinement, and adapting to new market trends. Our continued involvement ensures that your enrollment team stays at the forefront of best practices and can quickly adapt to changing student recruitment landscapes. We'll do things like listen to calls and spot-check CRM notes to make sure the best practices are being implemented, and you have a great roadmap to success.

We Love Enrollment

Check out some of our results

Content + Promotion = Growth

We helped a new bootcamp website grow over 2000%, rank for 1000s of degree and program terms, and earned over 300 root domains.

New Sites Need Promotion Too

A new site grew 125% in just six months, ranking for 100s of keywords worth $50,000+ in monthly traffic value.

Simple Page Updates + Promotion = Success

We ranked a single page #1 on Google for key degree terms with a traffic value of $80,000 a month, growing the traffic to the page by 6,000%