Services

Market Research​

Gain Access To Competitive Insights With In-Depth Market Discovery

We engage with colleges, universities and EdTech companies to provide market research and viability services to help ensure that funds are spent wisely, and to capture market share for emerging markets. 

Resource Allocation​

Determining where to spend precious time and resources is the hardest job for any marketing professional. Creating products that don’t fit market need, or missing out on opportunities that exist due to not enough time spent in strategy and research are all concerns you may face.

Our competitive analysis is particularly useful when asking for additional budget or resources, since it can be tied back to revenue for other institutions, and make the case for requesting additional resources even easier.

Our Suite of Market Research Services

We do the heavy lifting on the research so you can spend time on other initiatives.

CRM Analysis

We dissect and break down the behaviors of the prospects within your database, helping you find opportuntiies to reach more people.

Based on our findings, we identify bottlenecks and help you to create additional pathways to success for a greater number of prospects.

Personas​

In-depth research on your target audience is the cornerstone of all of our services, since knowing the market helps us reach them.

Once personas are developed, we layer in a marketing strategy that can reach your target audience where they are, and help you not waste resources.

Competitors

Sometimes the best insights are gained by looking into what the market is doing. We perform global research studies to analyze the whole picture.

Whether it is keywords, new program offerings, unique value propositions, or other interesting things competitors bring to market, we’ll use it.

Viability

With the impending enrollment cliff and careful resource allocation more important than ever, it’s important to make viable business decisions. 

We use data to determine current and future trends, job data, salary information and economic predictions to help you form your future.

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There's Never Enough Time for Research

High Salary

In-house researchers 
are a costly undertaking.

Costly Tools

Market research tools can cost
upwards of $3k/month

Staff Training

Keeping up training is tough.
Why not leave this to us?

Frequently Asked Questions

How can GradLabs' online market research benefit our college?

Part of this digital promotion will also afford your school and colleges things like opportunities to speak at conferences, magazine features and posting opportunities on other publications, both digital and print, as well as social media promotion from more well-established brands. Part of this digital promotion will also afford your school and colleges things like opportunities to speak at conferences, magazine features and posting opportunities on other publications, both digital and print, as well as social media promotion from more well-established brands. In addition, links from highly relevant sites function as “votes” for your school and programs, which helps you grow both in relevance online but with your desired students as well, having these links function as a referral program.

What makes GradLabs' online market research unique in the higher education sector?

Our approach combines cutting-edge digital research tools with nearly two decades of specialized knowledge in enrollment management. We don't just provide data – we offer actionable insights tailored to your institution's specific goals and challenges in the ever-evolving landscape of higher education.

How quickly can we expect to see results from GradLabs' online market research?

While the depth of research can vary, we typically deliver initial insights within 4-6 weeks. However, the real value comes from our ongoing partnership. We continually monitor trends and provide updates, allowing your institution to stay agile and responsive to market changes throughout the academic year.

Market Research Leads to Great Campaigns

Check out some of our results

Content + Promotion = Growth

We helped a new bootcamp website grow over 2000%, rank for 1000s of degree and program terms, and earned over 300 root domains.
See Case Study

New Sites Need Promotion Too

A new site grew 125% in just six months, ranking for 100s of keywords worth $50,000+ in monthly traffic value.
See Case Study

Simple Page Updates + Promotion = Success

We ranked a single page #1 on Google for key degree terms with a traffic value of $80,000 a month, growing the traffic to the page by 6,000%
See Case Study
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