Services
Market Research
Gain Access To Competitive Insights With In-Depth Market Discovery
We engage with colleges, universities and EdTech companies to provide market research and viability services to help ensure that funds are spent wisely, and to capture market share for emerging markets.
Resource Allocation
Determining where to spend precious time and resources is the hardest job for any marketing professional. Creating products that don’t fit market need, or missing out on opportunities that exist due to not enough time spent in strategy and research are all concerns you may face.
Our competitive analysis is particularly useful when asking for additional budget or resources, since it can be tied back to revenue for other institutions, and make the case for requesting additional resources even easier.
Our Suite of Market Research Services
We do the heavy lifting on the research so you can spend time on other initiatives.
CRM Analysis
We dissect and break down the behaviors of the prospects within your database, helping you find opportuntiies to reach more people.
Based on our findings, we identify bottlenecks and help you to create additional pathways to success for a greater number of prospects.
Personas
In-depth research on your target audience is the cornerstone of all of our services, since knowing the market helps us reach them.
Once personas are developed, we layer in a marketing strategy that can reach your target audience where they are, and help you not waste resources.
Competitors
Sometimes the best insights are gained by looking into what the market is doing. We perform global research studies to analyze the whole picture.
Whether it is keywords, new program offerings, unique value propositions, or other interesting things competitors bring to market, we’ll use it.
Viability
With the impending enrollment cliff and careful resource allocation more important than ever, it’s important to make viable business decisions.
We use data to determine current and future trends, job data, salary information and economic predictions to help you form your future.
Want to Know more?
There's Never Enough Time for Research
High Salary
In-house researchers
are a costly undertaking.
Costly Tools
upwards of $3k/month
Staff Training
Why not leave this to us?
Frequently Asked Questions
How can GradLabs' online market research benefit our college?
What makes GradLabs' online market research unique in the higher education sector?
How quickly can we expect to see results from GradLabs' online market research?
Market Research Leads to Great Campaigns
Check out some of our results