Most colleges and universities use paid media to find new qualified school prospects. Our strategies include optimizing spend and ramping up your organic search presence to lower your overall cost-per-lead (CPL).
We will work directly with your school to:
- Set realistic Google AdWords goals based on your unique needs as well as budget
- Identify the audiences and demographics your business needs to target
- Create targeted keywords and bids for optimal results
- A/B test campaigns, copy and landing pages
- Optimize your digital media portfolio across all channels
We use an aggressive keyword optimization strategy, combined with smart ad copy and landing pages that convert to help you acquire leads that actually start. With our analytics team, we analyze the best-performing keywords along with your matriculation data to ensure we are lowering your cost-per-start.
We start with your historical data, and as we collect enough data on new campaigns, we determine which keywords and key phrases have the best conversion.
Paid channels we work in:
- Display and retargeting
- Paid social