Minimizing Interruption, Maximizing Growth
We work closely with the team relaunching your website to ensure search traffic levels don’t drop, and your visitor experience remains uninterrupted.
Launching a new version of your website is an exciting time for any college or university. You want to express your brand in a new way, look more modern and gain more students through your website.
The question is – do you know how to relaunch a site without compromising your existing search traffic? If Google traffic is important to your school’s success, then you will want to pay careful attention to SEO when completing a site migration – and you likely need expert help.
We have seen schools lose up to 75% of their traffic after a website redesign, migration, or even during a transition to HTTPs because they failed to include an SEO strategist well-versed in website relaunch strategies.
Our website relaunch team adds an additional layer of data management and insights from the search engine’s point of view to give data-driven recommendations all the way from the initial planning phase through to post launch to minimize traffic loss, prep your website for growth and maximize site user satisfaction.