The benefit of ranking an organic traffic page of content is that once you have success, you can reap the benefits for many months to come. Unlike paid traffic, where you may get priced out or have to keep bidding up to get to the top, ranking for organic terms is a way to lower your cost per enrollment. By providing accurate informational content, your students come with higher intent than simply clicking an ad on a whim.
We created a page that generates a steady flow of leads every month for a complex set of programs with a high CPC on Adwords.
As you can see, by the first month this page was generating revenue valued at almost $5000 a month vs. what you would pay on Adwords.