We provide full service large-scale link building services to colleges, universities and EdTech companies to do more than just drive traffic and rankings – these placements increase brand recognition and grow revenue.
Natural link building is both parts art and science, and with our content-backed link acquisition strategy, your website will gain more than rankings and traffic.
Our links are contextually relevant to your programs and offerings and drive referral traffic, conversions and new enrollments through our highly targeted placements with organizations, publications and institutions that bring value to your content and your brand.
1. Site assessment for relevant content
We perform a content audit to evaluate the existing content on the site and determine if you have any linkable assets and our initial efforts start there.
2. Refresh or creation of content for link outreach
Many of our scalable programs entail utilizing what we consider a linkable asset. This is something we can create and might be a data visualization, an infographic, or a resource for your users.
3. Contact organizations, publishers and institutions
Our team reaches out to vetted and relevant websites at scale to achieve high-value links back to your website. Our job here is made easy by the initial content strategy and development and audit work we do. We simply share great content and offer the opportunity for others to share it on their sites.
4. Strategic internal linking
Some of our partners want to get a specific program, page or set of pages to gain more traction in the rankings. Often, this page needs additional links, but it can be more challenging to get others to share your content if it is a conversion page.
We employ a few strategies here, one being to get a high number of links to a link outreach piece and then funnel the ‘link equity’ back to your conversion page, while other strategies may include making your conversion page more of a linkable asset.
Does this work for small schools?
Yes, link building works great for smaller institutions 500-2500 students because it works as digital promotion of your school and your programs, and you may find that you can compete online with neighboring schools of much larger size with this as a part of your digital strategy.
Part of this digital promotion will also afford your school and colleges things like opportunities to speak at conferences, magazine features and posting opportunities on other publications, both digital and print, as well as social media promotion from more well-established brands.
In addition, links from highly relevant sites function as “votes” for your school and programs, which helps you grow both in relevance online but with your desired students as well, having these links function as a referral program.
Do you purchase links?
Never. All of our link building is manual and natural and the success of our campaigns in based on the quality of the content and the ability our team has to find and target relevant opportunities. We will never pay a journalist or a website for a placement because this is not only not ethical, but we don’t need to do this to be successful. We create excellent content that is sharable and linkable and people will love to share what you have once we present them with the opportunity.
Can I just purchase a few links?
We are not a good fit for that model. Our link building is done by the campaign, which includes overall content strategy and refresh, as well as content development, and a vast amount of work goes into every strategic campaign we deploy.