A partner came to us in late 2020 with two different schools that were well-known but that were starting new programs in a VERY crowded space. We were tasked to build links to the content their team created (a partnership we do often) and proceeded to build hundreds of high-quality links to relevant content on each site. Take a look at the traffic – from essentially nothing to over 100,000 visits a month.
These two schools now both have the top-ranking programs for tens of thousands of keywords in their very competitive niche.
Program two had similar results. You can see where the marketing efforts really commenced, toward the latter half of 2020, kicking up in 2021, and still growing market share today.