Online Program Managers are often responsible for enabling college programs to go online, but also for filling the seats of these programs. However, if you are an OPM, you have surely dealt with:
Competition and getting priced out of high-competition AdWords and LinkedIn (i.e. for MBA, MSW, MSN)
- Hard to fill or obscure programs
- A great answer for both of these issues is organic search.
Utilizing organic search, we have helped OPMs reduce CPL, increase high-intent enrollments and create evergreen content that attracts visitors for years to come. In other words, an investment in organic search pays for itself for years to come, whereas ad spend is volatile and the flow of leads turns off the second you stop paying for ads.
We work as white label partners for OPMs, so you can keep the majority of your marketing services in-house, but outsource content, content strategy. link building and technical SEO to us, helping you keep your programs full and the relationships with your partner schools healthy.