Chances are, if there is an education lead gen site out there, we have at least analyzed it 🙂
We have over 17 years of experience in higher education lead gen, both from the receiving end of leads (enrollment) to the generating of the leads through building websites, promoting existing websites and rescuing old broken sites from the Google graveyard.
With our extensive enrollment experience, we are unique in that we understand both the sales and marketing side of lead gen. We know about best-fit keywords and about how to take a lead from ‘not that interested’ to an enrollment. We know the enrollment cycle is long and what students are thinking and looking for when they are searching for school. This knowledge allows us to expand keyword sets beyond the typical and helps your lead gen site draw in even more visitors.
Higher education lead gen is extremely competitive, and you won’t win without good, in-depth content and links. We have developed a scalable link acquisition process where we get real links to your website from real people with strong websites. We’ve even gotten multiple links from NASA. 😉
Most everyone in higher ed lead gen has done some form of linkbuilding, and used many of the other agencies out there, to mixed results. We have long term relationships with our partners and we stand by our product. We are happy to do a consult and analyze where we think we can fit in your linkbuilding or content puzzle.
Whether you have a highly competitve program website about a topic like MBAs or a more obscure one about EDD programs, there’s probably no area of higher ed we haven’t worked in.