EdTech is an oft-overlooking part of the education sphere. From startup level to established company, we have helped Education Technology companies reach their customers through organic search – even if they are B2B!
- Digital PR
- Content and Thought Leadership
Sometimes organic search, i.e. getting found in Google and other search engines, isn’t as shiny and exciting as other marketing strategies like TikTok or influencer marketing, but the truth is, there are clear metrics surrounding how many people are searching online for what you have to offer, and all we have to do is get your website in front of those people.
Digital PR is basically getting links to your site from publications, schools, libraries, organizations, and other consumer-facing sites. This can include things like features on you or your product from other websites, interest in some sort of initiative you are doing or making sure you are getting links for places you are mentioned on the web. All of these things drive up the authority of your website, and authority is how you rank.
Thought leadership is about getting your founders, VPs, directors etc. other digital placements where you showcase your knowleges and expertise, therefore allowing your customer base to gain more trust.
Our simple formula has helped other EdTech companies grow revenue, memberships, customer lists and other measures of success.