Bootcamps are the wave of the future, as colleges and universities realize that not everyone can afford or has time for an entire degree program, and that short courses are able to pivot and adjust their curriculum to meet the ever-changing needs of the workplace.
Problem is, there are literally thousands of bootcamp offerings now, and some
- If you have a bootcamp program, how do you promote it?
- How do you get your bootcamp program to rank amongst difficult competition?
The answer: Content and Links
Your competitors are adding lots of content to their websites and doing digital PR – getting links from websites across the internet.
They are adding well-thought out content to their sites that attracts visitors, then converting those visitors to leads, then enrollments.
The good news is, with the right keyword research and Digital PR strategy, this can also work for your bootcamp program.